Sir John Lawes School Sixth Form
Objective
Sir John Lawes School in Hertfordshire has a very vibrant and successful Sixth Form.
Recognising that they are competing with colleges and other post 16 providers the school wanted to be able to differentiate their Sixth Form provision from the main school whilst retaining the connectivity between the two.
Solution
We designed and produced a stand alone website for the Sixth Form rather than including the information within the schools main website and worked with another agency and Chris Wright Consultancy to develop a revised identity so that the website and printed materials were consistent with one another yet different from the main school.
We then hosted the website separately with its own domain name which was then used on the printed marketing materials. The new site enables the school to market the Sixth Form separately whilst providing a more focused user experience. The connectivity with the main school was retained through the corporate colour scheme and by ensuring that visitors to the main site could seamlessly access the Sixth Form site.
